This Unpredictable Life: Honda integra comercial de TV com aplicativo de iPhone

por Carlos Merigo

A receita é repetida: Wieden + Kennedy, os animadores Adam Foulkes e Alan Smith do estúdio Nexus e a locução de Garrison Keillor. Mas a campanha da Honda para o modelo Jazz traz um componente extra: o iPhone.

O filme “This Unpredictable Life”, que estréia hoje no Reino Unido, é integrado com um aplicativo. Utilizando uma tecnologia de reconhecimento de áudio, você pode “pegar” com o iPhone os personagens do comercial.

Se conseguir reunir todos, desbloqueia conteúdo extra. Se a recompensa é pequena, vale pelo uso da tecnologia e pelas possibilidades criativas no futuro.

Abaixo você vê o filme, e em seguida uma demonstração do aplicativo em funcionamento:

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This Unpredictable Life: Honda integra comercial de TV com aplicativo de iPhone

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This Unpredictable Life: Honda integra comercial de TV com aplicativo de iPhone

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