YouTube divulga os comerciais mais populares que estão na disputa em Cannes

No Cannes to Cannes YouTube Ads Leaderboard são os views que determinam os vencedores

por Amanda de Almeida

Capa - YouTube divulga os comerciais mais populares que estão na disputa em Cannes

A poucos dias do início do Festival de Cannes, o YouTube divulgou seu Cannes to Cannes YouTube Ads Leaderboard 2015. Enquanto em Cannes é um júri especializado que define os ganhadores do ano, no YouTube é o público, com seus views. E alguns dos resultados são surpreendentes.

Os 10 comerciais que integram esta lista foram determinados por um algoritmo que leva em conta tanto views pagos quanto orgânicos e retenção de atenção.

Confira abaixo:

1. YouTube: YouTube Rewind: Turn Down for 2014 – Portal A

2. Nike Football: The Last Game ft. Ronaldo, Neymar Jr., Rooney, Zlatan, Iniesta & more – Wieden + Kennedy/Mindshare Portland/Razorfish/Passion

3. Turkish Airlines: Drogba vs. Messi: #EpicFood (Official full length version) – Crispin Porter + Bogusky/Starcom MediaVest Group

4. Hyundai: A Message to Space – Innocean Worldwide/Innocean Worldwide, Innocean USA

5. P&G, Always: Always #LikeAGirl – Leo Burnett/Starcom MediaVest Group

6. Samsung: #GALAXY11: The Training – Cheil + R/GA/Starcom MediaVest Group

7. Clash of Clans: Revenge (Official Super Bowl TV Commercial) – BFG

8. Ad Council: Diversity & Inclusion – Love Has No Labels – RGA

9. Air France: France is in the air – BETC/KR Media

10. Adidas: Take it – 180 LA/Carat Global

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YouTube divulga os comerciais mais populares que estão na disputa em Cannes

No Cannes to Cannes YouTube Ads Leaderboard são os views que determinam os vencedores

1. YouTube: YouTube Rewind: Turn Down for 2014 – Portal A

2. Nike Football: The Last Game ft. Ronaldo, Neymar Jr., Rooney, Zlatan, Iniesta & more – Wieden + Kennedy/Mindshare Portland/Razorfish/Passion

3. Turkish Airlines: Drogba vs. Messi: #EpicFood (Official full length version) – Crispin Porter + Bogusky/Starcom MediaVest Group

4. Hyundai: A Message to Space – Innocean Worldwide/Innocean Worldwide, Innocean USA

5. P&G, Always: Always #LikeAGirl – Leo Burnett/Starcom MediaVest Group

6. Samsung: #GALAXY11: The Training – Cheil + R/GA/Starcom MediaVest Group

7. Clash of Clans: Revenge (Official Super Bowl TV Commercial) – BFG

8. Ad Council: Diversity & Inclusion – Love Has No Labels – RGA

9. Air France: France is in the air – BETC/KR Media

10. Adidas: Take it – 180 LA/Carat Global

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YouTube divulga os comerciais mais populares que estão na disputa em Cannes

No Cannes to Cannes YouTube Ads Leaderboard são os views que determinam os vencedores

1. YouTube: YouTube Rewind: Turn Down for 2014 – Portal A

2. Nike Football: The Last Game ft. Ronaldo, Neymar Jr., Rooney, Zlatan, Iniesta & more – Wieden + Kennedy/Mindshare Portland/Razorfish/Passion

3. Turkish Airlines: Drogba vs. Messi: #EpicFood (Official full length version) – Crispin Porter + Bogusky/Starcom MediaVest Group

4. Hyundai: A Message to Space – Innocean Worldwide/Innocean Worldwide, Innocean USA

5. P&G, Always: Always #LikeAGirl – Leo Burnett/Starcom MediaVest Group

6. Samsung: #GALAXY11: The Training – Cheil + R/GA/Starcom MediaVest Group

7. Clash of Clans: Revenge (Official Super Bowl TV Commercial) – BFG

8. Ad Council: Diversity & Inclusion – Love Has No Labels – RGA

9. Air France: France is in the air – BETC/KR Media

10. Adidas: Take it – 180 LA/Carat Global

transforme sua marca em conversa conte com o b9

20 anos de pioneirismo digital

Obrigado!

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