Nike dá tratamento gamer a #RiskEverything

Nova trinca de filmes é estrelada por Wayne Rooney, Alex Oxlade-Chamberlain e Jack Wilshire

por Amanda de Almeida

Vai ser difícil para a Nike superar a si mesma depois de Winner Stays, mas a marca continua colocando em prática algumas ideias bem divertidas, em tempos de Copa do Mundo. Agora, em seu canal no YouTube está no ar uma trinca de comerciais estrelada por Wayne Rooney, Alex Oxlade-Chamberlain e Jack Wilshire, que confere ao futebol da campanha #Risk Everything um tratamento mais gamer.

Desta vez com criação da Wieden+Kennedy de Londres, a ideia aqui é mostrar os obstáculos que surgem para estes jogadores a caminho do gol. Vale o play.

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Nike dá tratamento gamer a #RiskEverything

Nova trinca de filmes é estrelada por Wayne Rooney, Alex Oxlade-Chamberlain e Jack Wilshire

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Nike dá tratamento gamer a #RiskEverything

Nova trinca de filmes é estrelada por Wayne Rooney, Alex Oxlade-Chamberlain e Jack Wilshire

transforme sua marca em conversa conte com o b9

20 anos de pioneirismo digital

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